The Hong Kong Trade Development Council (HKTDC) successfully concluded seven flagship lifestyle and licensing events on April 30, which attracted more than 95,000 buyers from 134 countries and regions for sourcing and business negotiations.
Among the lifestyle fairs, the Hong Kong Gifts & Premium Fair attracted over 32,000 buyers, Home InStyle drew around 20,000 buyers, and Fashion InStyle gathered some 12,000 buyers. The Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong saw over 9,600 buyers attend the concurrent events.
Meanwhile, the Hong Kong International Licensing Show (HKILS) attracted over 21,000 buyers, and the Asian Licensing Conference (ALC) featured over 20 international licensing industry leaders as speakers.
Non-local buyers at these fairs came primarily from the Chinese Mainland, Taiwan, and Japan, while significant growth was also recorded in buyer numbers from the Philippines, Canada, and Türkiye, underscoring the fairs’ strong international appeal.
HKTDC Deputy Executive Director Jenny Koo said: “In alignment with the national 15th Five-Year Plan, Hong Kong will continue to actively develop its role as a regional intellectual property trading hub, further enhancing its international competitiveness in the cultural and creative industries and IP transactions.
“The seven flagship events fully showcased Hong Kong’s distinctive strengths in lifestyle, cultural and creative design, brand development, and intellectual property, offering global buyers a rich and diverse array of sourcing options, while connecting exhibitors with international buyers and partners to unlock business opportunities.
“HKTDC will continue to leverage Hong Kong’s unique advantage of connecting the Chinese Mainland with the rest of the world, foster cross-sector international trade collaboration, and reinforce Hong Kong’s status as an international trade hub.”
To gauge the latest trends in the lifestyle products market, HKTDC conducted a survey of 1,541 exhibitors and buyers during the Gifts & Premium Fair, Home InStyle, and Fashion InStyle.
Nearly half (49.0%) of respondents expected their overall sales to rise in the next one to two years, while 44.6% expected sales to remain stable. The greatest operational challenges identified were fluctuations in the global economy (47.8%); conflict-related crises such as geopolitical tensions, energy and food insecurity; supply chain disruption (37.2%); and growing protectionist measures (33.7%).
Respondents believed sales prospects over the next two years were promising or very promising in ASEAN countries (69.0%), Taiwan (67.9%), India (66.7%), Korea (65.2%) and Chinese Mainland (63.0%). The markets that exhibitor respondents are actively exploring include Europe (34.0%), ASEAN countries (18.3%), North America (16.0%), the Middle East (13.6%), and Australia (12.8%)
In terms of product trends, respondents in the gifts and premiums market believed the strongest growth potential lay in cultural gifts (19.7%), sustainable gifts (18.6%), and tech gifts (18.6%). In the furniture and home products market, designer furniture and housewares (27.3%), interior decoration and handicrafts (27.1%), and smart home technology (23.0%) were considered to offer the greatest growth potential. In the fashion market, respondents believed that designer or branded clothing (42.4%), urban clothing (34.5%), and womenswear (31.9%) had the strongest growth potential.
https://www.hktdc.com/event/hkgiftspremiumfair/en
