BHETA has expanded its in-house marketing team with the appointment of Gifty Reji as marketing assistant. In her role, Gifty will support the planning and delivery of marketing activity across BHETA’s channels and initiatives, working closely with marketing executive Natalia Ciecierska and contributing to campaigns including promotion of the Exclusively Show.
Gifty studied Business Management with Marketing at Edge Hill University before moving into social media roles, where she worked with a diverse range of clients, including entrepreneurs and business coaches across multiple industries.
She has gained experience in both in-house marketing teams and agency environments, giving her a strong foundation in delivering effective campaigns, managing multi-channel activity, and supporting brand and communications strategies in fast-paced settings. She is particularly passionate about videography and photography, which complements her creative role at BHETA.
BHETA general manager Steve Richardson said: “It’s brilliant to welcome Gifty to the team. She brings great energy, a strong creative flair, and solid marketing experience. I’m convinced she’ll add real value to BHETA, especially in how we engage with and communicate with our members. We’re excited to see the fresh ideas she’ll bring to our work.”
