Valeria Aksakova, freepikcom

A: Shoppers reveal they intend to spend £965 a head – up from £780 last year – as the nation looks to splash out even more cash on their nearest and dearest to help get over lockdown.

The UK looks set for a record-breaking Christmas spending spree as shoppers reveal they intend to spend around 25% more than usual on Christmas presents in 2020, according to recent research by financial comparison experts surveyed 2000 shoppers across the UK in July this year to paint an accurate picture of the nation’s Christmas shopping habits. Highest on the agenda is spending to recover from a year blighted by the coronavirus lockdown, according to the data.

In 2019 the average amount spent on a Christmas present for mums was £63, according to the data. But in 2020, that figure is set to climb to £71. The same is true for dads – with 2019’s average present spend on fathers of £51 being trumped by 2020’s average of £63.

And the anticipated increase in spending looks set to stay the same across the board with stepmums and stepdads, mother-in-laws and father-in-laws, partners, siblings, extended families, friends and work colleagues all about to benefit from a higher value Christmas present this year, according to the poll.


Even family pets are set to feel the extra warmth of a more expensive present this Christmas – with last year’s Christmas spend on pets presents rising from £27 to £31 in 2020.

The only exception, it seems, is the nation’s children. While 46% of the nation says that it intends to spend the most on its kids as usual this year – the actual spending value on presents for children looks set to reverse the trend by going downwards, from £129 in 2019 to £116 in 2020.

Despite almost three quarters revealing they would consider starting their Christmas shopping earlier if it could save them money, the majority of shoppers don’t start Christmas shopping till just a few weeks before the big day. This means that they are missing out on hundreds of pounds of potential savings throughout the year, new research has shown.

While more than six in 10 UK residents don’t start shopping for Christmas presents till November, a quarter of the nation doesn’t even think about Christmas presents till December every year. And that means they’re missing out on bargains throughout the rest of the year – with hundreds of pounds of potential savings up for grabs for savvy shoppers.

Salman Haqqi, personal finance expert at, says: ‘Just 15% of Brits shop for Christmas presents year-round, according to our survey, but there are huge savings to be made as a result of sales and discount periods throughout the year for those who do. We identified Saturday 1 August as the best day to start Christmas shopping this year – as between August and Christmas Day there are so many discount opportunities to take advantage of for shoppers who want to maximise their spending power.’

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