Filthy Gorgeous soap range cleans up at Gift of the Year Awards.

Humour brand Go La La has won the Judge’s Vote at the 2021 Gift of the Year awards, with their Filthy Gorgeous soap range taking out the top prize. The fun soaps also won the Novelty category which was revealed in a pre-recorded ceremony.

The soap range was created as a fun B2C project during the first lockdown and quickly went on to become a hit with the company’s trade customers. After promoting the funny bars on social media, an increasing number of shop buyers wanted to stock the product despite the difficult trading circumstances.

Go La La Co-founder, Laura Kavanagh said, “Buyers recognised the great credentials of these bars; ethical and natural to which we applied our irreverent brand of humour. They really are uplifting in every sense!”

After taking the top prize, Laura and her husband and business partner John, are looking at building the brand even further. “We have some very exciting work ahead of us and lots of opportunities to build upon. Entering the Gift of the Year competition has been a brilliant experience and we are so grateful to the Giftware Association for all their support.”

“We love that our products have such feel-good qualities and that during these tough times, they are spreading a lot of fun and giving people a really good laugh. God knows, we all need that right now.”

golala.co.uk