GIMA (Garden Industry Manufacturer’s Association) has confirmed that it has commissioned trend forecasting agency Scarlet Opus to deliver a Consumer & Design Insight & Trends report, designed to offer delegates access to S/S24 trend information, with details of how these trends meet consumers’ desires, attitudes and aesthetics.

The interactive report will be launched with a webinar where four key trends for 2024 will be explored, emphasising what’s driving change and the fundamental shifts impacting consumer behaviour. GIMA says: ‘With a keen focus on gardening and outdoor living, this is the only content of its kind available in the UK.’

The Scarlet Opus team will also delve deep into colours and design trends that look set to shape consumer demand and spend, including a look at materials, shapes, patterns and textiles which consumers will be looking to adorn their homes with. The content is suited to companies looking to future-proof their new product development, visual merchandising, packaging and marketing plans.

Everyone who joins the webinar will receive direct access to the online event, where Scarlet Opus will present the report. A copy of the webinar recording, plus an exclusive e-book, will be available to delegates post-event, unveiling even more research and consumer marketing content gathered while identifying the trends.

Christmas World 2023

“We’re pleased to confirm that we have recommissioned Scarlet Opus to provide our trends content for the fourth year running. Previous sessions have been applauded for their value and insight “

GIMA director Vicky Nuttall

GIMA director Vicky Nuttall said: “We’re pleased to confirm that we have recommissioned Scarlet Opus to provide our trends content for the fourth year running. Previous sessions have been applauded for their value and insight – insight which we have seen become a reality and which has shaped the products we see on the shelves today. We’re excited to see what 2024 might have in store for us!”

To find out more, or to book your place for the webinar, visit www.gima.org.uk or call 01959 564947.

GIMA is a membership organisation of around 150 members representing the majority share of suppliers and manufacturers operating within the UK gardening industry. Formed in 1999, its goal is to promote the commercial, trading and industrial interests of UK and EU-based companies supplying the UK garden industry.

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