Luxury greeting cards purveyor Fox & Butler has unveiled a collection of notebooks, journals and jotter pads, marking the brand’s arrival into the premium stationery sector.
Building on the success of the brand’s launch at Spring Fair, the range has expanded to 65 cards which have proved to be a huge hit with retailers and consumers alike.
The new collection of stationery is the first of its kind for Fox & Butler and has been developed in response to customers wanting luxurious yet understated paper goods ‘that embody both sophistication and a modern design sensibility’.
The premium stationery range will launch with an initial drop of four items featuring three notebooks and a jotter block – all made from fine Italian papers and faux leather:
Pink A5 Faux Leather Notebook
A pink faux leather A5 notebook featuring an envelope-style front cover and a brass press-stud closure,
containing 208 cream lined pages with lie-flat binding. Approx size: H: 215mm x W: 157mm x D: 24mm.
A6 Wiro-Bound Bee Notebook
A lilac wiro-bound A6 notebook with a pink elastic closure, featuring an embossed bee design with gold foil detail, which contains 192 cream unlined pages. Approx. size: H: 153mm x W: 110mm x D: 15mm.
Gold Faux Leather Slim Notepad
A slim gold faux leather notepad with a brass press-stud closure containing 192 cream lined pages, which is suitable for shopping and to-do lists. Approx. size: H: 205mm x W: 95mm x D: 20mm.
A pink and white candy-striped square jotter box, containing gold gilt-edged cream paper, which is perfect for phone messages and shopping lists. Approx. size: H: 95 x W: 95 x D: 95mm.
A selection of boxed notecards is also available, providing a great pick-up item for shoppers who like to be organised with their social correspondence.
Fox & Butler cards and stationery are distributed exclusively by Pigment. Amy Thirkell, head of product management at Pigment, said: “Inspired by our love of all things paper, we’ve taken the quality and opulence of Fox & Butler cards to design this new range of beautiful stationery. The collection is perfect for retailers looking to elevate their gift and stationery offering, while also providing a great upsell for their shoppers – all with great profit margins. We are confident that these new additions to Fox & Butler will be just as successful as the greeting cards, and we look forward to extending the range very soon.”