A specialist public relations agency launched on November 1 which offers targeted product PR and campaign support to brands and retailers.
Retail PR is the brainchild of entrepreneur, and retail, PR and gifting expert, Courtney Rogers. Following a soft launch earlier this year, it won founding clients including the British Toy & Hobby Association (BTHA), which runs the prestigious Toy Fair, held annually in Olympia London.
Courtney said: “The creation of Retail PR, which is the sister company to PR solutions company CIJ Group, was a natural evolution of our talent and services. In the six years since CIJ Group’s inception we have seen phenomenal growth, and now work with more than 150 brands and retailers, some of whom asked us to provide a PR service that catered for their needs throughout the year. And so Retail PR was born: an agency whose ethos is underpinned by offering unrivalled value, with monthly support inclusive of a bespoke programme of activations and PR solutions, centred around the retail calendar.”
Retail PR is specifically designed to support high street and online retailers, plus brands across retail verticals including gifting, food and drink, lifestyle and homeware. Specialisms have developed from understanding the challenges across the retail sector, through working with clients through its sister company, including Freemans, eBay, JoJo Maman Bebé, Buyagift, Prezzybox, Moonpig and many more across the past six years.
“PR has evolved from looking pretty in print to driving bottom line results, and product PR done well should closely align with marketing and sales activity”Courtney Rogers
Courtney added: “PR has evolved from looking pretty in print to driving bottom line results, and product PR done well should closely align with marketing and sales activity. We have unrivalled media relationships, helping us to secure key coverage, deliver on ROI and pioneer the way forward in the digital, media and retail landscape.”
Whether a client is looking for monthly support throughout the year, or project support specific to a product launch or key calendar occasion such as Christmas, Retail PR is able to provide a bespoke solution.
With more than 30 years of combined experience in the retail and PR industries, the Retail PR team of passionate senior specialists aim to create impactful business results. Account director Fleur Price said: “We are in a unique position to deliver results for our clients through our media expertise. Our relationships with the consumer and national media are unparalleled. We speak with and meet, both virtually and face-to-face, top-tier journalists every week. We have built up trust, genuine friendships and a loyal following through our PR solutions, enabling us to deliver stellar results.”