Elements of Fragrance has confirmed a new range of home scents will launch later this year to raise funds for the children’s hospice garden charity Greenfingers.
Elements of Garden is a range of wax melts, oils, reed diffusers, candles, room sprays, sponge soaps, bath bombs, shower steamers and carpet sprinkles which features 12 fragrances inspired by the fresh scents of the English garden and orchard, including six fruity aromas for the bath and body collection.
Encouraged by the nation’s love of gardening, these products are the perfect fit for garden centres and their consumer demographic. As such, Elements of Fragrance has confirmed that 10% of every item sold will be donated straight to Greenfingers and is keen to develop a long-term fundraising plan with the charity.
To celebrate the launch, Elements of Fragrance has revealed three new merchandise stand deals designed to help retailers optimise sales. For an extra pre-Christmas boost, all orders placed before December 31 will see retailers receive free testers to further entice shoppers in store.
Speaking about the new partnership, Elements of Fragrance director Mathew Thomason said: “I’ve been active within the garden retail sector for over 20 years and have seen how Greenfingers has been embraced by the industry. With Elements of Fragrance, I’m in a position where I can fully support the charity, and this special garden-inspired collection is the perfect way to kickstart this new partnership. I’m excited about getting started and truly hope that our efforts will go a long way in supporting the charity in the amazing work they undertake at children’s hospices across the country.”
Greenfingers director of fundraising and communications Linda Petrons commented: “On behalf of all of us at Greenfingers, we’d like to say a huge thank you to Mathew and his team for choosing to support our work. I’ve been lucky enough to have a sneak peek of the Elements of Garden collection and it’s just stunning. I have no doubt that it will perform superbly in garden centres and, in doing so, will be a wonderful contributor to our fundraising targets.”