Spring Fair has announced the launch of Fashion at Spring Fair: a new destination at the show that will bring together the best in apparel, accessories, and jewellery under one roof.
Created in direct response to buyer demand for a fashion-first experience, Fashion at Spring Fair connects established and emerging brands with thousands of retailers ready to curate the next chapter of their collections.
Portfolio Director Jackson Szabo said: “Fashion at Spring Fair represents a natural evolution in how we bring style, creativity, and commerce together for the UK fashion retail sector. We’ve listened closely to buyers and exhibitors alike, and this new destination is designed to meet their needs. It’s not just a place to discover products; it’s where ideas evolve, collaborations form, and the next stories in fashion retail take shape.”
“Fashion at Spring Fair represents a natural evolution in how we bring style, creativity, and commerce together for the UK fashion retail sector”
At the heart of Fashion at Spring Fair is a commitment to experience-led buying and meaningful connection. Buyers will discover immersive spaces designed to bring fashion to life, including The Style Atelier: a striking monochromatic studio hosting live trend forecasts, styling masterclasses, and curated showcases that celebrate innovation and design.
The New Business Pavilion offers a dedicated stage for up-and-coming brands such as Nudie Jewellery, Artemis Muse, and Livia Betancourt. Alongside this, a curated selection of standout brands – including Urban Bliss, Lighthouse Clothing, Nina Murati, Decollage, Isle & Stars, Luella, and Girl in Mind – will highlight contemporary fashion.
Jewellery and watches will feature creations from Scream Pretty, Bill Skinner, Ayala Bar, and Peace of Mind, while fashion accessories and leather goods from Rock Luggage, Mala Leather, Ashwood Leather, Alice Wheeler London, Pachamama, Yoshi, and Eloise London complete an inspiring edit.
Spring Fair takes place at the NEC in Birmingham from February 1 to February 4.
https://www.springfair.com/visitor-registration
