Fanattik is developing a new range of officially licensed gifts, home décor, collectibles, and accessories in partnership with some of the most iconic video game worlds ever created, including World of Warcraft, Diablo, Overwatch, and Hearthstone.
With gaming audiences spanning the globe, World of Warcraft alone has drawn hundreds of millions of players over the past three decades, and Fanattik’s upcoming range is poised to resonate with fans globally. It will roll out across multiple regions including Europe, North America, Japan, South Korea, Australasia, MENA, and China.
Anthony Marks, managing director of Fanattik, said: “This is a pivotal moment in Fanattik’s story – it’s that big of a deal.”
Melissa Tudor, creative director of Fanattik, added: “This will be one of the biggest projects our creative team has undertaken. It’s imperative that the products we create hit the target with fans.”
The deal was brokered by Merchantwise on behalf of Activision Blizzard. Philippe Bost, MD of Merchantwise International, commented: “Merchantwise is thrilled to collaborate with Fanattik in developing innovative consumer products for Blizzard Entertainment, bringing beloved franchises like Diablo, Overwatch, and World of Warcraft to our fans globally. This partnership marks a bold step in delivering premium collectibles and merchandise that celebrate the legacy of Blizzard’s iconic gaming universe.”
