Bulldog Licensing, the licensing agent for Carte Blanche Greetings’ Me to You brand and its signature characters Tatty Teddy and Tiny Tatty Teddy, has appointed two sub-agents to support the brand’s growth in some key territories.
MJA Licensing will manage France, Belgium, and Luxembourg, while WP Brands will oversee Australia and New Zealand.
Both companies will be working with a property that continues to experience strong international growth more than three decades after it first burst onto the scene as a hit in the greetings card market. The brand expanded into licensing categories including daywear and nightwear, accessories, gifting, pins and patches and crafting kits.
Bulldog Licensing brand manager Sophie Yates said: “Tatty Teddy is already one of the most popular character brands on the market, with a strong and enduring family appeal that is extending into many new markets and growing in established ones. Managing this growth has meant expanding the brand’s representation – and we’re thrilled to have the skill and expertise of MJA Licensing and WP Brands to support its development in two key territories.”
MJA Licensing founder Françoise Bouvet commented: “For many years Me to You has been the go-to brand for love, friendship, and sharing the moments in life that really matter. Its values – including celebration, kindness and affection – are universal. We see enormous potential across the territories we manage, and we’re thrilled that Bulldog and Carte Blanche have appointed us to boost the brand’s fast-growing presence in those areas.”
WP Brands MD John Vasta added: “When customers have something to say – whether to a friend or loved one – a Me to You product helps them express the emotion they want to convey. The sentimental nature of the brand continues to resonate with and connect fans worldwide. It’s already making major inroads in the Australia and New Zealand markets, and we’re looking forward to taking this wonderful brand to the next level.”https://www.bulldog-licensing.com
