The numbers are in and BCTF online delivered for makers in 2021
The Summer 2021 online edition of the British Craft Trade Fair, which ran from June 27 – July 1, welcomed over 800 verified retail trade buyers to the five-day digital event, plus hours of unique content from an expert line-up of speakers.
Participants in the show, where categories ranged from jewellery and fashion accessories through to ceramics, glass, woodwork, fine art and paper products, were lavished with attention from exclusive retail buyers in search of the best British handmade products.
The event attracted 888 buyers in total, who viewed thousands of catalogue pages and images, watched hundreds of videos and created hundreds of favourites during the show. This resulted in an extremely busy show with exhibitors receiving instant alerts whenever an action was taken by visitors to their profile page. The BCTF Awards tradition was proudly kept alive with the 2021 winners announced on the final day of the online exhibition.
With exhibitors able to link all their images directly back to their own ecommerce sites, BCTF Online delivered exceptional SEO benefits in an age where companies need to use every possible tactic to drive traffic to their websites and generate vital online sales. The event also featured a valuable content programme, with speakers from The Giftware Association, National Association of Jewellers, ACID, Design Trust and Design Nation sharing their expertise throughout the event.
Many exhibitors reported that trade orders were placed during the show, which was a welcome boon to everyone. Quotes from exhibitors since the event include:
“BCTF Online led to a flurry of orders from existing galleries who stocked our work as they were reminded that we were still here and working so for that alone it was a positive experience. The fact that we picked up an award in recognition of our designs was a fantastic bonus which offered us another publicity forum.”
Jim Stringer, Quirky Metals
“I thoroughly enjoyed my participation at BCTF, it has led to some new customers and some good leads in parts of the country I have not sold to before. The BCTF team are great to work with, always responsive and supportive and I am looking forward to my first live show with them next April.”
Rachel Meehan Pictures & Words
“I found the recent BTCF show a very easy event to participate in. It was a very successful event for myself. I was actually away from home while the event was taking place but still had quite a few new enquiries form a variety of shops and galleries, some of which placed orders for my work.”
Sally Moore Glass & Metal
“The fabulous team at BCTF have, over the past two years, promoted my work to hundreds if not thousands of buyers and retailers that otherwise I would not have been able to find. It is because of the contacts and links that they have that my fledgling business has had a such flying start and I hope to continue growing and building relationships with buyers, throughout the UK, with the expertise and dedicated help that BTCF offer.”
Stephen Lennon, Umbellifer.co.uk
Event organiser, Matt Miller of Kerrison Exhibitions, said: “The Online events launched by BCTF during the pandemic have provided a vital platform for British designer-makers to continue trading under very difficult market conditions. Our digital events have also widened the scope and reach of the show in terms of both exhibitors and the retail audience, offering a great complement to our physical exhibition, which will make an extremely welcome return in April 2022”.
The next edition of the British Craft Trade Fair will be a live show taking place at the Yorkshire Event Centre in Harrogate from April 10-12, 2022.
For more information and to register for BCTF 2022 visit the website: https://bctf.co.uk/