Lark London set to launch more stores

Lark London set to launch more stores
Priya with director Dominic Aurora-Crowe and their daughter Esme Aurora-Crowe at the Tooting branch

The capital’s award-winning gift and homeware chain Lark London is spreading its wings, with four more stores scheduled to open in two weeks.

The new shops are in Fulham, Clapham High Street, Battersea Rise and Wimbledon Village. They will join existing branches in Balham, Earlsfield, Streatham, Tooting, Herne Hill, South Wimbledon, Chiswick, Askew Road (Shepherds Bush) and online store www.larklondon.com, bringing the store total to 13.

Speaking to Gifts Today, Lark London director Priya Aurora-Crowe revealed that a further seven shops are due to open this year, bringing the store count to 20 by the end of 2022.

Established in 2001, Lark London is a family run independent business based in south-west London which aims to provide ‘beautiful products for your lifestyle and home’. Last Thursday (July 7), the company was announced as the winner of the best non-specialist multiple retailer of greeting cards category of The Retas Greeting Card Retail Awards 2022.

Lesser & Pavey

“It’s a huge accomplishment for us at Lark London. We were up against some of the biggest names in the industry and could not believe it when they announced little old us as the winner”

Lark London director Priya Aurora-Crowe

Commenting on this achievement, Priya said: “It’s a huge accomplishment for us at Lark London. We were up against some of the biggest names in the industry and could not believe it when they announced little old us as the winner.

“We began this journey 20 years ago, with not a clue on how to run a business – just a hope and a dream. We have faced two recessions, Brexit and a global pandemic (so far…). We are so happy to have made it through all these obstacles and couldn’t have done so without the support of our loyal customers and amazing teams. Thank you all for helping us achieve our dreams. We are touched to have been chosen to win this prestigious award.”

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