Denby has announced a new partnership with housing and homelessness charity Shelter. The charity was recently selected as Denby’s nominated lead charity for 2023/24 and Denby employees will be undertaking fundraising activities and events to support Shelter’s vital services, including its emergency helpline and other key support services for those in housing need.
Denby ceramics, which are produced in England, are aimed at consumers making more conscious lifestyle and homeware choices. As demand for more consciously made products increases, and with two recent industry awards for sustainability behind them, this prompted Denby to partner with Shelter and launch a campaign called ‘Denby Reloved’.
The initiative includes research commissioned by Denby which revealed that a third of Brits throw homeware in the bin rather than finding ways to avoid landfill, and the campaign is encouraging the nation to find ways to re-use, re-purpose and re-love their homeware.
Through the Shelter partnership, Denby is asking people to donate their unwanted good quality tableware or homeware which no longer meets their needs to Shelter.
To highlight the issue, Denby, has also partnered with broadcaster Miquita Oliver to share tips and ideas on how to repurpose and reuse existing belongings. Miquita said: “We all have items we’ve bought which we perhaps don’t need or want anymore, but our first port of call for these shouldn’t be the bin. There are so many ways to make sure we’re extending the life of our homeware, from repurposing pieces you love to finding new creative uses for broken items. And of course, there’s donating good quality items to a charity like Shelter.”
Denby global marketing director Hayley Baddiley commented: “We’re thrilled to be working with Shelter and supporting the important work they do, particularly given our shared values. And given Denby’s long-held sustainability credentials, to have created a campaign together which has the potential to reduce landfill and raise funds for Shelter in the process, is an exciting prospect.”
The partnership will continue throughout 2023/2024. The Reloved with Shelter campaign started on October 5 and will continue to run over the same period.