Autumn Fair, which takes place at the NEC Birmingham from September 7 to September 10, will welcome a 25% increase in new exhibitors from last year, highlighting a significant surge in fresh talent and entrepreneurial spirit across the show floor.
Retailers can expect a diverse array set to inspire with bold design, sustainable thinking, and irresistible gifting opportunities, all perfectly timed for the festive season and beyond.
The New Business Pavilions continue to go from strength to strength, with a 44% increase in the number of exhibitors from last year. These dedicated spaces offer a brilliant discovery zone packed with fresh and original ideas.
“This year’s show is already breaking records, with a significant percentage of new-to-show brands and exclusive exhibitors”
Located across the show’s key sectors of Home, Gift, and Fashion, they feature new brands including The Tipsy Candle Company, TA Pop UP Frames, Tarro Skincare, Danla, Emrsensitivity, Little Paws Big Memories, Soussans, Zoe Doodler, Daphne Designs, Charlotte Race Cars, EMF Publishing, Baby Bambino, Naturally Nepal, Soak and Sleep, The Artistic Wanderer, Jasper & Co, Nudie Jewellery, and La-Hood.
Autumn Fair event director Soraya Gadelrab said: “This year’s show is already breaking records, with a significant percentage of new-to-show brands and exclusive exhibitors. We know how important it is for our visitors to discover exciting new brands and products, so we’re delighted to be able to present a fresh line-up of new brands and the continued growth of our popular New Business Pavilions. Don’t miss these game-changing debuts – join us at Autumn Fair 2025, where the future of retail is being written, one brilliant brand at a time.”
To further support new exhibitors and help buyers easily discover new products, Autumn Fair’s Community Development Team will be facilitating guided tours that connect buyers with the latest brands and innovations. These curated introductions aim to bring the two communities together, making it easier than ever for retailers to uncover what’s new at the show.
